Photography Blog

02 Aug

Commercial Production

Philip Marcel / Uncategorized / / 0 Comments

Commercial Production

I wanted to touch on the commercial production aspect of my business. My partner, D.A. Jackson and I have a small independent film production company. As a cinematographer and assistant director for Workhorse Pictures, I often play multiple roles in independent film production companies. Staff in small productions often has to be in multiple roles outside of the actual production as well.

However, my primary goal is helping my partner and director to line up the best shots. Additionally, the other very important role I play is networking. I network by talking with people who need their businesses or company’s brands communicated visually. We are in charge of helping them form the concept, write the script and every aspect of the process to produce a commercial or promotional video — from music to sound to high end and dynamic post production.

In regards to what my work involves, it all starts with attracting the clients that are the right fit for us and them. We can do productions of all scales. Our favorite clients to work with are those who will allow us to think outside the box and create original ideas for. So this takes getting to know their brand and having conversations with them.

Afterwards, my partner and I begin brainstorming heavily in order to come up with ideas, putting ourselves in the minds of consumers. We talk with people who would be our ideal clients and run ideas past them. We come up with treatment and script ideas and we present 2-3 ideas to the client. Our goal is to make very dynamic content for our clients to use to promote their brand.

A typical work week consists of prospecting, networking and talking with business owners and individuals about business. This entails what they do and what we do, how I can help them and connect them. This also includes what we do for business in regards to commercial production.

This leads to script ideas that are always being brainstormed or worked on. This is usually outside of the actual production, since the actual production takes a shorter time than anything else involved with the business.

One of the most challenging things about what I do is finding the clients. Every other aspect feels like a breeze. Business often really comes down to creating customers, building those relationships and maintaining them.

The most rewarding part is to see the excitement and gratitude after we’ve provided the client with the final product. Seeing the looks on their face and hearing their reactions to their final product and how they want to get it out to the world is definitely gratifying.

My advice to future or developing commercial production entrepreneurs is to always keep learning. Nurture the love of it, master the technology and experiment on your own. Get mentors and work with other crews so you can improve yourself with those surrounding you.

With Workhorse Pictures, the plan is to continue growing our brand so that we can allow people to know that we are the film production brand to help them grow their business. Our goals are to work on at least one project per month and to continue to produce a national type of quality for our clients.

You can check out some of our examples of our commercial production work here:  https://www.youtube.com/channel/UCRF_Xd6UpnIQK06UjxQxJFw?view_as=subscriber

28 Jun

Creativity in a Commercial Video

Philip Marcel / commercials / / 0 Comments

Creativity in a Commercial Video

Torres Law Firm is a multicultural firm located in the North Central Florida area. The company seeks to communicate with clients in their native language and also specializes in all phases of immigration law, personal injury and criminal defense cases. I had the opportunity to work with Cary Torres, the owner and founder of the firm, in a commercial that would be aired during the FIFA World Cup on Telemundo throughout the North Central Florida area.

Ms. Torres approached me with a proposal to create commercial spots that would run throughout the duration of the Word Cup. I met with her, and we put the commercial together in conjunction with Cox Communications using her image and voice to make it more personal. We then shot a video in her office – turning her lobby into an on-location set.

We had a great time filming it, I edited the video footage and sent the completed product to Cox that night – right on time for the first day of the matches for the FIFA World Cup.

My next step is for my team and I to develop a conceptual commercial in both Latin and English that Ms. Torres will be able to use to extend her reach.

Here’s a link to the YouTube video we did for the Torres Law Firm: https://www.youtube.com/watch?v=OQUL4lu8ky4

06 Jun

Hippodrome Theatre’s “The Bikinis: A New Musical Beach Party!”

Philip Marcel / Uncategorized / / 0 Comments

I was honored to once again participate as the photographer last Friday, June 1, at  the Hippodrome Theatre’s opening night presentation of “The Bikinis: A New Musical Beach Party!” The hit musical takes you back to the songs of the 60s and 70s, with an incredible collection of the most familiar and cherished music of all time and tells the story about the original “Jersey Girls” who get back together for a reunion show to save the trailer park on the shore they grew up in. These four women used their charm and talent to raise money for the good folks at Sandy Shores Mobile Home Beach Resort. You don’t want to miss this nonstop celebration of song and dance on stage with seven shows a week running until June 24, 2018!

06 Jun

Father’s Day Photo Session

Philip Marcel / Uncategorized / / 0 Comments

Get ready to celebrate dad this June 17 for Father’s Day! We have decided to team up with Kirsikka Jewelry and come up with the greatest set of Father’s Day gifts. You can get a $100 gift card towards the Wheel and Anchor piece that is normally priced at $499 when you book a photo session with us. Or, get $100 off a photo session when you purchase the piece as a gift for that special father in your life. Don’t wait until it’s too late to find a gift for dad! Book your photo session now, so your special gifts will be ready in time for Father’s Day.

Call us at (757) 348-8655 or email philip@pmfoto.com for further booking information!

15 Mar

Miss Gainesville Scholarship Pageant 2018

 

This past Saturday, February 24th 2018, I had the pleasure of documenting the Miss Gainesville Scholarship Pageant. Titles were awarded for Miss Gainesville, Miss Lake City, Miss Gainesville Outstanding Teen and Miss Lake City Outstanding Teen.  This was my 3rd year shooting it and I was grateful to once again be chosen. Here are some of my favorite shots from the evening.

Beauty Pageant

Miss Gainesville Scholarship Pageant 2018

This past Saturday, February 24th 2018, I had the pleasure of documenting the Miss Gainesville Scholarship Pageant. Titles were awarded for Miss Gainesville, Miss Lake City, Miss Gainesville Outstanding Teen and Miss Lake City Outstanding Teen.  This was my 3rd year shooting it and I was grateful to once again be chosen. Here are some of my favorite shots from the evening.

 

 

28 Apr

Gainesville Family Portrait Shoot

On location family portraits.

Portraits, family photos.

The crew and I had a great time capturing the Amendola family on this shoot. As you’ll see there was a lot of energy in this young family! We photographed them in some beautiful locations in the Alachua County area and the weather was absolutely perfect! Its good to get in a fun shoot like this before that North Central Florida Heat waves begin.

Don’t let the heat discourage you from getting a shoot in though. Early evening mini-sessions turn out great.

Family Portrait Shoot

On location Portrait shoot