Category: commercials

28 Jun

Creativity in a Commercial Video

Philip Marcel / commercials / / 0 Comments

Creativity in a Commercial Video

Torres Law Firm is a multicultural firm located in the North Central Florida area. The company seeks to communicate with clients in their native language and also specializes in all phases of immigration law, personal injury and criminal defense cases. I had the opportunity to work with Cary Torres, the owner and founder of the firm, in a commercial that would be aired during the FIFA World Cup on Telemundo throughout the North Central Florida area.

Ms. Torres approached me with a proposal to create commercial spots that would run throughout the duration of the Word Cup. I met with her, and we put the commercial together in conjunction with Cox Communications using her image and voice to make it more personal. We then shot a video in her office – turning her lobby into an on-location set.

We had a great time filming it, I edited the video footage and sent the completed product to Cox that night – right on time for the first day of the matches for the FIFA World Cup.

My next step is for my team and I to develop a conceptual commercial in both Latin and English that Ms. Torres will be able to use to extend her reach.

Here’s a link to the YouTube video we did for the Torres Law Firm:

13 Sep

Client Testimony: Barre Forte

photography / commercials, Uncategorized / / 0 Comments

“In order to share our message with locals, we knew we would have to get creative, and Philip listened to our needs while bringing his own expertise to our project. It was a pleasure working with Philip to create an engaging and effective commercial for my business that captured the atmosphere of the studio beyond what could be contained in a picture or on a page. Because Barre Forte brings new fitness formats to Gainesville and features a different environment than many Barre studios, we asked Philip to highlight all of the unique aspects of what we offer in a short, 30-second commercial.

I explained to Philip that our studio was welcoming and inviting to all fitness levels and that it is a place where people can come to have FUN while getting a great workout. The workouts combine moments of intensity and focus as well as graceful beauty and even play. Philip was able to represent each of these in the commercials he made for Barre Forte, which allows us, in turn, to perfectly share our message with potential clients!”