Political and judicial campaigns have rapidly evolved in the past 20 years with the introduction of digital communication. While campaigns used to be much more subtle with candidates playing down their achievements, they now are dependent on reaching larger audiences and can become quite intense.
During years of presidential elections, TVs and radios are smothered with political and judicial campaign advertisements. For those running in local or district elections, it can be difficult to make yourself stand out from the pack. Despite this, local elections matter and it’s more important now than ever for local candidates to be able to share their platform with their constituents.
A key part of a campaign reaching its target audience and making itself stand out in the oversaturation is the campaign’s social media presence and quality of advertisements. By utilizing sites such as YouTube with creative and professional video advertisements, candidates can level the playing field regardless of the election being local, national or between an incumbent and a challenger.
As someone who has had more than 15 years of experience in various forms of videography and digital marketing, I cannot stress just how influential quality advertisements can be. For local elections, and even national ones, campaigns need to be able to connect with the individual. By highlighting in your advertisements, the personal connections that you as a candidate has to the community, you’re able to create a relationship with your constituents before even meeting them. As seen in my video advertisements for Craig DeThomasis for his run for Alachua County Judge (Group 2), DeThomasis discusses his relationship with the residents of the Gainesville area, showing his passion for judicial involvement.
If you are actively running in the 2020 election cycle, in either a political or judicial campaign, and in need of a digital marketing creator, contact me at http://www.pmfoto.com/contact/.